top of page

Berla, Rajasthan

In today's health-conscious era, the importance of mindful dietary choices cannot be overstated. Quality matters, especially when it comes to oils and ghee. At the forefront of this movement stands Kasutam, a brand that offers a range of pure and premium oils, with A2 ghee being its crowning jewel.


Hailing from the quaint village of Berla in Rajasthan, Bhavesh Kumar's roots are deeply embedded in traditional values. Though he initially aspired to follow in his father's footsteps and join the army, life had a different plan for him.

As Bhavesh pursued his engineering education, his calling shifted towards entrepreneurship. Despite facing numerous setbacks in his quest for stable employment, he remained steadfast in his optimism, a testament to his unwavering determination.

Bhavesh's journey took an unexpected turn when he recognized the burgeoning influence of the online market, even in rural areas. Armed with this newfound knowledge, he resolved to leverage the power of the internet for his benefit.

With a mere Rs 3000 in his pocket, Bhavesh took a leap of faith. He placed an order for two jars and set the wheels in motion for his A2 ghee venture. This modest beginning laid the foundation for what would become Kasutam.

While Bhavesh had little expertise in social media and online commerce, his determination was unwavering. He diligently reached out to potential customers through various platforms, leaving no stone unturned. After months of persistence, the first order arrived, marking a pivotal moment in Bhavesh's journey from a lost young man to a resolute entrepreneur.

Yet, Bhavesh faced a unique challenge - convincing his family of the potential in his chosen path. They had invested in his education with the hope of a secure government job. When they discovered his entrepreneurial pursuits, it sparked apprehension. It was Bhavesh's mother who stood by him, imparting the invaluable skill of crafting bilona ghee, a tradition she had cherished.

Named after the term "kasuta," meaning "amazing," Kasutam blossomed under Bhavesh's dedicated efforts. With his mother's guidance, he began producing organic A2 ghee from the milk of their cows, documenting the process for the world to witness.

As the business grew, challenges emerged. Bhavesh grappled with technological barriers and logistical complexities in his remote village. However, his determination led him to master digital marketing, propelling Kasutam's growth.

Today, Kasutam stands as a testament to Bhavesh's unwavering commitment to quality, tradition, and health. Through the Bilona method, he creates A2 ghee that not only tantalizes the taste buds but also nourishes the body and soul.

In a world where authenticity and purity are cherished, Kasutam's A2 ghee is a beacon of hope for those seeking wholesome, traditional nourishment. Bhavesh Kumar's journey from a small village to a thriving business owner is a testament to the power of passion, perseverance, and the unwavering belief in one's vision. Kasutam is more than a brand; it's a story of transformation, driven by the desire to offer the best to the world.

bottom of page