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Shashi Natural and Organic Pvt Ltd

Welcome to Praakritik!!!

Healthy lifestyles and well-being are the order of the day. At Praakritik, this has been our focus from the very beginning with a commitment to good  natural, organic, wholesome food.



Happy Farmers and Happy Cows will inculcate Happiness in YOU!

The Organic Produce that you buy from us does not merely give you great physical health. It also ensures health and happiness of the farmers by giving them the best price for their produce. These farmers in turn ensure that Prakriti (Mother Earth/Nature) is kept healthy by following Organic and Natural Farming practices.

This beautiful chain based on mutual respect and a sense of belonging forms the basis of our business.

Why choose us:

  1. Certified Organic : Our Produce is certified Organic as per International Organic standards and is 100% authentic Organic.

  2. Natural Food: We bring you chemical fertilizer and pesticide free, non-carcinogenic food.

  3. Fresh Fruits & Vegetables: Straight from the Farm to you, without any chemical preservatives to ripen or elongate shelf life.

  4. Farmer Friendly: The backbone of the model, we ensure that the native farmers and tribals associated with us live economically sound, happy and healthy lives.

  5. Economic Pricing: Health is not the prerogative of the rich alone. Our prices ensure that our organic produce does not dent your monthly budget.

  6. Native Food: Our attempt is to bring you exotic varieties of native food, grown and sourced locally.

  7. Environment friendly: Reduce your carbon footprint by buying Organic Produce from us.


Our Folktale:

Praakritik translates to “of the nature”.


It all started by a woman, Richa Goenka. At a very young age she realized that the modern day diseases somewhere had their genesis in the processed, chemical preservative, fertilizers and pesticide filled food that we were eating. She knew the health benefits of pure ghee from desi Gir cows. Driven by her passion to provide natural food to replace the chemically laden food, she started a small initiative by supporting a gaushala in Gujarat. With a small unit at home she started supplying hand churned vedic processed ghee in the neighborhood and taking the time to explain to the consumers it’s health benefits. We all know that till sometime back ghee was considered the biggest cause of heart ailments. Adding chemical fertilizers to increase the yield was the norm of the day. These notions had to be dissected and explained both to the grower as well as the consumer. Richa, left for her heavenly abode at the age of 34. But her cause stayed on .


Today her niece, Dharmishtha Goenka, who founded Praakritik in 2012, along with her team, continues to support many farmers and gaushalas across Maharashtra and Gujarat  to bring clean, natural & organic produce to our consumers. The foundation of their business is to help farmers to Grow Organic and convince consumers to Go Organic taking one step at a time.

The famous ghee brand under their banner is Praakritik Desi Gir Cows A2 Vedi Churned Ghee


FSSAI License no: 11519007000126     


​Key Contact :  Twinkle Bachkaniwala

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