We are agricultural commodities trading professionals with an experience of over 20 years, who have decided to prioritize matters related to consumer health & farmers welfare. We have made it our purpose to bring healthy, transparent, organic and clean label products to consumers, with a direct farm to fork linkage through our unique traceability solution.
In 2019, we came together and formed The Purpose Company. The Purpose Company (formerly Objectiwitty Agro) is the owner of brands Swabhiman & BerriNutty.
Buying healthy, responsibly produced food can be a challenge. From confusing labels and long lists of complex ingredients to government regulations, identifying the foods that are truly good for our families and the environment can be a tricky proposition.
We pride ourselves in bringing to you the best quality organic food produce from around the country.
Our farmers have been the most important part of our team, they form the core team
Farmers from around the country who have been associated with us have been the real force behind each and every product and service we are building and bringing forward.
As a company we have been the biggest advocates and supporters of #VocalForLocal. Our farmers are responsible for bringing ahead true Local produce and helping us be Vocal about it to the consumers.
Vishal Warrialani – Founder & CEO
A commodity marketer with global experience in 3 continents across food products. He returned to India in 2019 to establish The Purpose Company to persue his passion in improvising the lives of the farmers and the farming community in India.
Ashish Agarwal- Co-Founder
9 years of professional experience with top MNC’s handling the agri business closely working with farmers in SEA and India. Passionate about digitization of the agriculture supply chain data, analytics and sustainability. Is a budding guitarist and song writer
Famous ghee brand under their banner is: Swabhiman Desi
Products including other than Ghee – grains, seeds, flour , nuts
FSSAI License no: 10819005001011
Key Contact : Vishal Warrialani